Em & Friends creates cards and products that reflect the real-life relationships and experiences we all have—whether joyful, challenging, or downright chaotic. Founded in 2012 by writer and illustrator Emily McDowell, the brand quickly gained recognition for its honest, heartfelt approach. In 2018, Em & Friends joined forces with the like-minded team at Knock Knock, and in 2019, expanded its offerings by collaborating with talented artists and authors such as Lisa Congdon and Elizabeth Gilbert. Today, as part of the Union Square & Co. family, Em & Friends continues to bring authenticity, humor, and compassion to every product.

Dedicated to sustainability, Em & Friends uses eco-friendly inks, compostable packaging, and sustainable papers wherever possible, with many products printed in the USA. The brand’s mission is simple yet profound: to help people feel truly seen, heard, and connected—to each other and to themselves—no matter the circumstances. Through relatable, thoughtfully crafted items, Em & Friends aims to remind everyone that they are not alone in the messy, beautiful journey of life.